10 MINUTES: with Eric Iberg
Andy Mahre
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Last summer, when Eric Iberg was putting together a resume, its length made him laugh. Since moving westward from Minnesota when he was 18, he’s filmed for every Poorboyz movie since 13, and has been a part of every Plehouse film. In all, he’s directed five films. Last year, Pep Fujas, Andy Mahre, and Eric Pollard approached Iberg to direct Idea, a film to be released this fall. “The reasons why people want to make ski movies with me is because I want to make the movie they want to make,” he says.
The film these four have in mind strays from the modern ski film recipe of exotic foreign travels, huge budgets, and a long list of athletes, and instead follows the story of the 2006/2007 winter of three skiers: Fujas, Mahre, and Pollard. The purpose of the film, which will be titled Idea, is to show the viewer who these three people are, not just as skiers, but as people.
What’s the story on the film?
It’s pretty unique that it’s only on three riders – three guys that are leading the ski film industry in popularity. We are traveling together every day of the season. These three guys are all pretty individual – along with the film crew – the project will be interesting. We will see what the year is like through these guys. They filmed, edited, designed the ads – had a say in every part.
You mention these guy’s popularity in the ski film industry, could you expand on that?
I think that in freestyle, in the twin-tip movement – the way you get popular is by winning the X Games or the way you get paid is winning the X Games or the U.S. Open. But these three guys have all made their names off film segments. Nobody else has done that. Seth (Morrison) and (Shane) McConkey made their names through the film industry, but they didn’t get the recognition they deserved until ten years later.
How is this film different from other ski movies?
It will have an actual story. And that is the big thing. It’s not Ski Porn. It’s not athletes’ segments from random clips from random places all over the world. Every clip you’ll be able to learn something new about the athlete – see who they are, what they are. You’ll see that reoccurring in every segment from opening to closing. We haven’t seen a movie like that since a Stump movie with Plake or something.
What’s the format of the film?
From the opening to the end of the season (the film) follows all of our travels. Segments from Washington, Oregon, Utah are the main segments. They allow you to meet Andy whose from Washington, Eric whose from Oregon, and Pep who lives in Utah – how they live, who their friends are, where they ride. It will end with the end of the season, maybe a camping trip on a glacier.
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