SOCAL VS. SKIING: Armada's making waves
Johnny DeCesare, Manhattan Beach, California resident and founder of Poor Boyz Productions, once said, “We’re living in the center of the anti-skiing vibe.” And anyone who has lived south of Santa Barbara will tell you he has a point. As much as we would like to think—as we walk to the lift with our snowboarding buddies, or on the right day, even our snowboards—that plank-hating is a thing of the 90s, in SoCal that’s sadly not the case. Take a few laps around the Blow C., and you’ll find it lives on, mixed right in with the fake-bosomed coke whores, guinea tees, pits bulls, and tattoos of pit bulls partially hidden beneath guinea tees. In too-cool California, the hipsters board ride, and skiing (especially park skiing) is the social equivalent of rollerblading (The horror!). But what happens when the hip alternative becomes so hip, so popular, so damn souled-out that it’s mainstream? The true trendsetters look for a new style to hang their individuality on, and where better to look than in the local arts and entertainment weekly. If you happen to live in that self-professed Mecca of style known as Southern California, and happened to pick up the February 11 issue of the OC Weekly, you would have learned that new alternative is Armada skis.
CLICK HERE FOR THE OC WEEKLY STORY!