Our budding correspondent, Andy Mahre, sat down for his weekly Q&A interview “The Mayor Initiative” with K2’s Product Manager, Todd Bracher. Last week, Pep Fujas was the guest on “The Mayor Initiative.” Bracher and The Mayor currently live together in Government Camp, Oregon at the K2 house.
Bracher’s race-oriented, Sun Valley background and aptitude for fun and sarcasm makes him a quality tester of skis and personality for inquiries and reviews. He’s also one of the most fun people to ski with due to his quality chairlift/gondola banter and damn good skills on the skis. Despite sounding if he just swallowed a giant bumblebee all the time, Bracher’s currently sporting one of his best tans in recent memory, freckling at an uncontrollable rate. And now that he’s single, he’s constantly fighting off 13-year-old Windells female campers. Nevertheless, one of the industry’s best was eager to sit down and chat on another edition of “The Mayor Initiative.”
The Mayor: Full Name?
Todd Reuben Bracher
Age?
twenty-nine
Not thirty-nine?
No, yeah, no, definitely not that.
Place of birth?
Bellevue, WA
Hometown?
Sun Valley, ID. It's beautiful—best place on earth.
What's the first job you've ever had?
Commercial fishing, Bristol Bay, AK.
How many years have you worked for K2?
More than five less than ten.
How did you end up working at K2?
I was living is Sun Valley, and our sales rep from the Northwest hired me.
What are the job titles you have had at K2?
Ummm, boy, where the hell is the garlic.
What is your current job? What do you do?
Ski Product Manager
-winter- events, magazine testing is my primary focus, K2 ski testing.
-summer- conduct testing at Mount hood with athletes and K2 test team. I also promote K2 skis to all the camps.
What is your favorite ski? Why?
K2 PE. It's a great all around ski.
And your favorite place to ski?
Any resort that has a lot of snow, and very few humans. Jackson backcountry with Stifter immediately comes to mind.
You've been seen in the park occasionally, what are the first and last tricks that you've learned?
The first trick I learned was a crazy sick 360. The last trick I learned was sliding a box at Windells.