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All photos by Gary Winberg How do you thank a band for rocking the house all night? Why you sneak back into their dressing room and drink their contract rider, of course.
Ok, maybe not. But with the night not nearly over, I realized this is exactly what we had done. Vancouver hip-hop band Sweatshop Union was still jammin’ on the balcony of Seattle’s Evo ski shop, I ducked back stage (which does day-time duty as my friends Ian and Ryan’s office) to find gin gone, the tonic waning, and the multiple cases of green bottled beer requested by the band empty. Good time to duck back into the party.
This was Friday night, and the occasion was the showing of MSP’s Push in possibly the most ski-centric metropolis in the U.S. About 1,000 people assembled in front of the Freemont Studios massive HD screen. (CLICK HERE FOR A REVIEW OF PUSH ) After the show, the over-21 crowd made the short stumble back to the Evo headquarters (evogear.com), where the merchandise had been stowed in a container parked out back, and Sweatshop Union had set up shot on the upper balcony.
Few cities get stoked for the ski season like Seattle. The show was packed with all kinds—from local college kids to film stars (such as Seattle-bred Ingrid Backstrom) to heavy hitters from Washington-based companies such as K2, Helly Hansen and POW gloves. But while this was the highlight of the week for the ski crowd, for the folks at Evo, it was just another night in the retail/party business. The shop hosted a wakeboard premiere on Thursday and a showing of the snowboard flick on Saturday. -Derek Taylor
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