Third Annual X-Dance Festival
Dana Point (CA) - The ASG (Primedia's Action Sports Group) announces a multi-media partnership with X-Dance, the world's leading action sports film festival that coincides with the Sundance Film Festival in Park City, Utah. This year's X-Dance Festival, the third annual, takes place on Jan. 18-22, 2003 in Park City, Utah and is open to the public.
Located at Harry O's, the centerpiece of Main Street, the festival will include:
- Screenings of top action sports film, including several world premieres
-Open forums after each screening with filmmakers and featured athletes
-Demos of the hottest action sports video games in our Gaming Lounge
-Filmmaker panels on action sports-related topics such as music licensing, the
importance of story, & raising $$$
-Opening Party with DJs and Giveaways
-Awards Ceremony and Closing Party with broadcast partner at Harry O's nightclub
where industry stars and celebrities join bands and DJs to celebrate the best
in action sports filmmaking and video games
The ASG-with leading action sports titles Surfer, Surfing, Snowboarder, Skateboarder, AXIS, Powder, Bike, SG: Surf, Snow, Skate Girl and MX Racer-has been integral to the growth of action sports video and film through editorial coverage, sponsorship and its own video and TV series. It's role in the film/video space continues to grow, as evidenced by the launch of such industry leading events as the Surfer Poll Video Awards and Powder Magazine Video Awards. Action sports video and film partnerships and reviews also are a staple of the ASG's editorial mix.
The ASG magazines and websites (Surfermag.com, Surfingthemag.com, Snowboardermag.com, Skateboardermag.com, Powdermag.com, Bikemag.com, SGmag.com) will feature X-Dance coverage leading up to, through and following the festival.
"The ASG plays a huge role in helping push progressive sports forward, whether through print, online, film/video or events," said Norb Garrett, VP Group Publisher/Editorial Director of the ASG. "We're thrilled to partner with X-Dance as we believe strongly in the relationships that exist inside the various media forms and are working to enhance those natural partnerships further."
X-Dance was launched during the 2001 Sundance Film Festival in Park City, Utah, where 22 of the world's top action sports films were screened to consistently packed houses. X-Dance's mission is to elevate action sports film, talking them to the next level of Hollywood recognition and mass market appeal as seen with Stacy Peralta's award-winning "Dogtown" where the importance of story and stellar filmmaking overshadows typical hardcore action sequence.