Stealin' Spence
August 26
Matt Sterbenz, co-owner and co-founder of 4Frnt skis, announced a partnership on August 20 between 4Frnt and pro rider Steele Spence. "I want people to know that it's so much more than Steele being just a team rider," Sterbenz said "I want to make a true athlete-owned company, so I offered Steele a partnership."
As an owner and partner in 4Frnt, Spence will ride this year's MSP model and work on developing his own pro model to be released next season. "Atomic treated me really well, but I saw the opportunity to get in on the ground floor of something that is really cool and that I believe in," Spence said, "I rode the ski and liked them, so I went for it."
by Jamey Voss
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